Mobile Optimized v3 (Adding “Not Required” Text to Step 2)

Description / Hypothesis

Leveraging a mobile-optimized design will improve user experience for mobile device users, increasing retention and conversion rates.

Variations

Post-Mortem Analysis

Adding to the mobile-optimized test that was a win a while back, we inserted the popular “step not required” text to the instant offer form. As it did for desktop and tablet platforms, this experiment proved to generate an increase in CVR, a jump of just over 6%.

Implementing this winning variant alongside its counterpart on desktop/tablet will increase form fills site wide. We should continue to come up with ways to simplify the form submission process for timeshare owners on WBAST.