The primary variation's observed conversion rate 3.05% is 43.28% lower than the control's conversion rate 4.37%, based on 468 sessions.
Description / Hypothesis
Observed on Hotjar, users click back to homepage to input search keyword. There is no ability to start a new keyword search from results pages. Adding this will remove friction in the buyer/renter search process and will retain more users, resulting in more offers.
