The primary variation's observed conversion rate 3% is 14% lower than the control's conversion rate 3.42%, based on 5,362 sessions.
Description / Hypothesis
Incorporating a number of SEO-friendly changes to the Timeshare Rentals landing page to assess impact on CVR. The hypothesis is that these changes will not have a statistically significant impact on Traveler Offer CVR.
Variations
No variations uploaded yet.No variations uploaded yet.
Post-Mortem Analysis
Renter Offers (primary KPI):
Control CVR: 3.43%
Variant CVR: 3.01%
Lift: -12.3%
Stat sig? NO — 81% confidence
Buyer Offers (big random drop off last time):
Control CVR: 0.89%
Variant CVR: 0.83%
Lift: -7.5%
Stat sig? NO — 61% confidence