Description / Hypothesis
Adding a quick subheader on the home page will serve to better call out the featured inventory slider, directing more people through to ads and inventory pages, naturally increasing Rent Offer CVR.
Post-Mortem Analysis
Two things are possible with this result–first, the white subheadline actually proved to be more of a distraction for people, who may have otherwise entered inventory pages through the search, or second, it had little to no affect at all, and the results above are a mere fluke.
Regardless of what went on in this experiment, under 200 sessions total is too small of a number to deliver any meaningful result, making this test inconclusive.