- 02/13/2019 - 02/25/2019 (12 days)
- www.sellmytimesharenow.com
- Owner
- WMTW
- Market Value
WMTW Pre-Form Edits – Mobile
Description / Hypothesis
Minimizing the space above the WMTW form on mobile devices will bring more of the form into the user's immediate screen view, allowing them to more easily complete the form and submit a lead
Post-Mortem Analysis
In terms of overall Owner Leads, this test fell by -13%.
However, this experiment only altered elements on the WMTW mobile page. Market Sell CVR dropped by -15.6%, leading us to believe there may have been too many elements removed from the page during the experiment. The working hypothesis is that users prefer to see the breadcrumb icons above the form–Version 2 of this test will keep those in place, while minimizing other elements above the form to bring more of it into immediate view.