- 01/23/2019 - 02/05/2019 (13 days)
- www.harborsideresorttimeshares.com
- Renter
- Rent Timeshare
- Renter-Ad
Rentals Page Call Out
Description / Hypothesis
The Atlantis Rentals information page is one of the top landing pages on this site. Adding a clear, concise call out at the top of this page will help direct users to the rental inventory, where they are most likely to complete a conversion.
Post-Mortem Analysis
Adding a highly visible CTA to the rentals page proved successful in providing a shortcut for potential renters. Renter Offer CVR rose by 287%, making this variant a clear winner with no observable downsides.