Description / Hypothesis
Even slightly enhancing the thumbnail images on the inventory list view will make the listings more appealing to potential renters, and will result in more offers. This experiment slightly boosts the height and width dimensions of the images to increase clarity.
Test Dashboard
Post-Mortem Analysis
We were able to generate a 260% lift in Renter Offers through this experiment, resulting in a massive improvement for desktop users.
The success of this test illustrates how poor some of our inventory experiences are for our users. Images are arguably the most important feature of our ads (aside from price) and some of them are near impossible to see. Short of completely overhauling the appearance of our ad pages and inventory, we should continue to try to make our inventory/ad listings more visual and appealing to replicate this success.