- 11/19/2018 - 01/22/2019 (64 days)
- www.timesharehotdeal.com
- Renter
- inventory
- Renter-Ad
Rental Inventory – Act Fast Disclaimer
Description / Hypothesis
We've already demonstrated how adding time-sensitive anxiety factors within the rental ad space can help drive Offer CVR. This time, we'll look to add an urgency factor to the list results pages themselves, complete with previously successful copy and new images to generate a further boost in CVR.
Post-Mortem Analysis
As we saw with the disclaimers on the individual rental ad pages, this piece of copy helped to increase anxiety among potential renters and produce a greater number of rental offers, boosting CVR by 384%.