The primary variation's observed conversion rate 14.77% is 2% higher than the control's conversion rate 14.48%, based on 1,785 sessions.
Description / Hypothesis
Implementing a few mobile cleanup fixes to the primary landing page will improve the overall experience for the average user, leading to more form submissions.
Post-Mortem Analysis
Key Learnings
The mobile improvements did not move the needle on conversion rate by much, with only a 2% increase that finished at a 57% confidence level. As a result, this test is inconclusive.
Decisions to implement
None.