The primary variation's observed conversion rate 0.28% is 521.43% lower than the control's conversion rate 1.74%, based on 764 sessions.
Description / Hypothesis
Live offer button above the fold will attract more traffic to the live offer page which is a high converting page.
Post-Mortem Analysis
After a disappointing first week which saw the control gain 7 conversions to the variant’s 1, we ended this experiment early to avoid any further loss. As with many SMTN experiments, we should revisit this idea once the new site is fully rolled out and ready for A/B testing.