Inventory Owners Slider

Description / Hypothesis

Creating a feature directed toward owners on the inventory pages may attract more clicks from sellers researching their timeshare's value. A slider-like feature that appears from the side of the browser may be suitable and result in more MVS/Owner Sell conversions

Variations

Post-Mortem Analysis

Though the Market Sell CVR rose slightly for the variant, the results weren’t significant enough after nearly 23,000 sessions to deliver a firm result.

This result is a departure from other tests where the slide in proved to be effective. VO is more popular among buyers and renters than other domains, so it’s possible that the slide in just didn’t have as strong of an effect here than it did on SMTN.

We’ll continue to experiment with ways to better direct owners toward Sell Time and MVS funnels.