Home Page Form Headline

Description / Hypothesis

The ULF form on the home page generates only a few conversions each month, but with the highest incoming traffic of any other page on the site, the opportunity to capture a few more Buyer leads than we normally would is apparent. We'll try tinkering with the headline to test out more buyer-friendly copy, and also set the goal type pre-select field to "buying a timeshare"

Variations

Post-Mortem Analysis

This test delivered a slight bump to ULF Buyer leads, with the variant providing three conversions to the control’s 1. While this result in itself is insignificant, the variant proves to be statistically significant at a 90% confidence level when coupled with the success among Buyer Offers (0.38% combined control vs. 1.14%). For that reason, we will submit this variant for full implementation.