CFD Landing Page Redirect v3

Description / Hypothesis

Testing two redesigned landing pages for CFD and running a 50/50 redirect between the original and a "flash sale" variant will allow us to determine which copy/design features users find most attractive. This is a continuation of Version 2, which tested the "flash sale" with a countdown timer. This test will feature the same copy and callouts, but without the timer.

Variations

Variant 2
Original

Post-Mortem Analysis

Key Learnings

The control page finished with a CVR of 15.56%, while the test finished with a CVR of 11.63%. This result was statistically significant with a 99% confidence level.

Decisions to Implement

None. Keep formulating ways to increase the quantity and quality of leads through this channel.