The primary variation's observed conversion rate 18.89% is 72.05% lower than the control's conversion rate 32.5%, based on 170 sessions.
Description / Hypothesis
Improving the H1 text on the /market-value/ page to include more enticing language. Including phrases like "free" and "3 simple steps" have been proven successful elsewhere, and will likely increase Market Sell conversions on this site as well.
